Red Swan Digital is the advisory arm of
Created to support vendors serving the TIC+ sector.
We built it to help software providers better understand their market fit, positioning, and growth opportunities.
Our goal is to offer clear, honest insights that help you sharpen your relevance and connect more effectively with TIC+ buyers.
Vendor Assessment
Who this is for?
You provide software to the Testing, Inspection, or Certification (TIC) sector, or you’re actively entering it.
You might be a long-standing player with deep functionality, but facing pressure to modernise, reposition, or grow your market share.
You might be newer to the space, bringing fresh ideas or tech, but unsure how to translate that into real traction.
Or you may simply want an outside view: Are we showing up the way we think we are? You know your platform has value. But you're not sure if buyers see it that way, or what might be getting in the way.
Whatever stage you're at, this is for you if you want to:
-
Sharpen your relevance to TIC+ buyers
-
Understand how you're perceived in the market
-
Improve how you communicate value—and where to invest next
What we do?
1
Understand how your platform is positioned against the needs of TIC+ buyers
2
Identify where your product, messaging, or go-to-market approach could be stronger
3
Clarify how you're currently perceived, and what that means for growth
4
Provide clear, actionable steps to improve traction and relevance
Why it matters?
TIC+ businesses aren’t just looking for “more features.” They’re looking for solutions that solve specific, operational problems—clearly and reliably.
If your platform doesn’t speak directly to those needs—or if your positioning feels generic—you’ll get overlooked, even if your product is strong.
This isn’t about changing who you are. It’s about showing up in a way that buyers understand and trust.
What you get?
A detailed readout of where your product fits on the TIC+ Vendor Radar
Honest feedback on what’s working, and what’s missing the mark
Insight into how buyers in this sector evaluate tools like yours
A practical roadmap to strengthen positioning and unlock new opportunities